Reality social marketing for community initiatives programs in slum areas Astudy applied to civil society organizations in cairo governorate

Document Type : Applied

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Community organization department , Faculty of social work , Helwan university .

Abstract

Summary:
The current study aimed to reality Social marketing for community initiatives programs in slum areas determine the level of community initiative programs in slum areas, determine the level of reality of social marketing for community initiative programs in slum areas, identify difficulties and proposals for activating social marketing for community initiative programs in slum areas, and this study belongs to descriptive studies, and it used the comprehensive social survey approach for officials, whose number was (47) items. The researcher applied a questionnaire to officials, and in the end the results of the study proved that the level of community initiative programs in slum areas as a whole, as determined by officials, is high. It also proved that the level of social marketing dimensions of community initiative programs in slum areas as a whole, as determined by officials, is high. It also proved that There is a statistically significant direct relationship at a significance level (0.01) between social marketing and community initiative programs in slum areas.
Keywords: Social Marketing, Community Initiative Programmes, Slum areas.

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