Social marketing as an introduction to the care needs of families.

Document Type : Applied

Author

social work

Abstract

Most-care families in the community suffer from a lack of social needs that require concerted societal efforts to meet them. Therefore, the state, with its social institutions, seeks to use many approaches to satisfy the needs of those families. One of these entrances is social marketing, which can be used to guide community members with all the suffering of families with care. Lack of needs, so the study aimed to determine the level of needs of the most caring families, to determine the level of the reality of social marketing in determining the needs of the most caring families, to identify the obstacles of social marketing in determining the needs of the most caring families, to identify proposals for activating social marketing in determining the needs of the most caring families, and they belong This study refers to descriptive studies, and it used the comprehensive social survey method for the officials, and their number reached (44) individuals, and the social survey with the intentional sample of the most cared families, and their number reached (284) individuals. The study The results of the study showed that the level of primary care needs of families is kk As determined by families and officials is high, and the results of the study proved that the level of social marketing dimensions as a whole as determined by officials is high.

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